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Shopper Marketing

Getting off the shelf (physical or digital) and into the basket.

Consumer brands seek to be where their customers are browsing and purchasing. For the majority, this is on a retail shelf, be it a real shelf or a digital shelf. Getting a “retail listing” is certainly worth celebrating.

Staying on the shelf can be more challenging. Shopper marketing seeks to understand a shopper's path to purchase, the decisions made along the way in order to influence behaviour at the point of purchase.

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Shopper marketing support includes:

  • Defining shopper profiles

  • Mapping shopper journeys and identifying brand touchpoints

  • Developing shopper marketing proposal – media selection and cost proposals

  • Writing shopper briefs and managing the creative development

  • Sales presentation

  • Post evaluation, (where data is available)

Taryn viewing data
Testimonials
Ed Dalgleish
Planning Director
Guy & Co

"Taryn has considerable knowledge and expertise which she brought to bear on a new challenge we were presented with that focused on shopper marketing.

 

Her insight into the nuances of this specialised field were invaluable and she helped us deliver a remarkably compelling response, on time and on budget. I certainly look forward to working with Taryn again, as her unflappable nature and engaging presentation style made her invaluable to our project team."

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