Ignite your retail brand with a Fractional Head of Marketing
Access to a senior marketer at a fraction of the price of a full time employee!
Experienced Heads of Marketing (HoM) are pretty special people, especially in the Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) space – they possess a unique blend of commercialism and creativity, placing them in high demand, which also makes them a rather costly recruit, especially for challenger businesses.
For most SMEs, hiring an in-house HoM is simply not viable, I set up Sparkz Marketing to bridge the gap.
With nearly 25 years of experience in the FMCG, CPG, Personal Care, DIY and a number of other sectors, I offer you all the services and benefits of a HoM, but on a contracted, customised, scalable basis.
Buy in what you need - nothing more.
How a Fractional Head of Marketing can benefit your business:
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Customisation – Most contracts start with me taking a good look at your marketplace, business and ambitions. Following immersion, I provide an overview of the key marketing priorities and low-hanging fruit. Using this document, we then discuss what support you need moving forward. You only invest in the services you require, nothing more.
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Strategic direction – From defining the brand to agreeing your annual marketing plan, I oversee all aspects of the work you have to deliver, with your internal teams and any agency partners.
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Project flexibility – Whether it’s a complete marketing overhaul or a targeted project, I am here to help support your business achieve its' goals.
Use the link to book a FREE 30 MINUTE CONSULTATION to understand how I could help grow your business.
Brands and Clients
I have worked on some amazing brands and with some incredible and inspirational clients across my career, including:
