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Marketing Plan
A roadmap to achieving your marketing objectives.
The marketing plan sets out the company or brand objectives, strategies, and tactics for promoting its products or services to its target market, usually with the aim of driving awareness, consideration, and purchase.
Photo courtesy of The Collaboration Equation
The marketing plan takes into consideration the market dynamics, the business direction and the commercials. Plans are presented with measurement criteria to enable performance tracking and management reporting.
Marketing plans are typically written and reviewed annually and can cover:
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Targeting and messaging
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Portfolio management
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Price and commercials
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Distribution and channel strategy
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Communication strategy
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Resourcing
Clients who have used this service include:
Testimonials
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