Strategic marketing is the bedrock of building a sustainable brand. It is fundamental for getting in front of customers, occupying a space in their minds, getting them to spend with you, and hopefully winning their hearts so they come back again and again.

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I want strategic marketing to be available to businesses of all sizes, which is why I set up Sparkz Marketing, to offer fractional strategic support to businesses when they need it without the overhead when they don’t.

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I believe the principles of marketing are applicable to any sector, but my passion, experience and strength is in FMCG, food and DIY brands.

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I have worked on some iconic brands over the course of my career including:​

• Frijj

• Huggies

• VeeTee rice

• Varta batteries

• Dulux