The importance of understanding customer personas for marketers.

Fundamentals of launching a product successfully. Top 3 things to remember/do across various points of the Go To Market process.

Advice to both businesses and delegates in regards to offering and accepting work experience, making it work for both parties.

Sales are usually the main focus of small businesses, after all, it is sales that generate income, right? But, all business start by...

Subject line: Marketing Leaders Programme 2019, Marketing Society and Accenture Song. That is where it started…… I was working for...

A good strategy starts with a good understanding of the current and future conditions in which a business is operating. Whether you call...

Leadership comes in many forms. How unblocking a toilet, impacted my perspective & approach to leadership.

The start of a journey. Why a blog? What to expect!