The Importance of personas in marketing
The importance of understanding customer personas for marketers.
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- 3 min
Go-To-Market (GTM) Top 3s – Marketing fundamentals.
Fundamentals of launching a product successfully. Top 3 things to remember/do across various points of the Go To Market process.
- 3 min
Work experience - Advice for both employers & DELEGATES
Advice to both businesses and delegates in regards to offering and accepting work experience, making it work for both parties.
- 6 min
Marketing for small businesses – 11 fundamentals
Sales are usually the main focus of small businesses, after all, it is sales that generate income, right? But, all business start by...
- 4 min
How a leadership course led to my first podcast interview - PERSONAL EXPERIENCE
Subject line: Marketing Leaders Programme 2019, Marketing Society and Accenture Song. That is where it started…… I was working for...
- 5 min
Situation Analysis; my preferred approach (marketing fundamentals)
A good strategy starts with a good understanding of the current and future conditions in which a business is operating. Whether you call...
- 4 min
Observations and learnings – Diverse managers & what I learned from them (Leadership lessons)
Leadership comes in many forms.
How unblocking a toilet, impacted my perspective & approach to leadership.
- 3 min
New to blogging
The start of a journey.
Why a blog? What to expect!
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